The History of Our Brand


The history of DALTON begins with a woman and her passion for beauty and the sea. During almost four decades of pioneering spirit and unrelenting commitment, Erika Bauer made her dream come true: to create a unique skincare line based on the human evolution and the knowledge that all life originates from the sea. With the purchase of the brand Dalton in 1976 she laid the foundation for the development of professional care cosmetics. Ever since, the name Dalton has stood for high-quality skincare products developed and made in Germany. Inspired by a conviction that rivalled that of Jacques Cousteau, the great French pioneer of marine research, Erika Bauer started to use the best ingredients from the sea for the beauty of the skin, thus closing the circle of evolution. Her basic focus always remained the same: The primeval power of the sea for the beauty of your skin.

The Dalton Celumer Line


Erika Bauer delivered her masterpiece by developing the first marine anti-aging line, which was known under the name Celumar in 1984. In 1984 Celumar changed to Celumer, which is a play of words, using the words “Cell” and “Meer” (German for “sea”). The name Celumer says it all. In a unique way it symbolizes the idea that the human being originated from the sea, that we carry the sea in our bodies and that we need the sea for our natural beauty. Over the years the Celumer line evolved into an exclusive anti-aging concept - our CELUMER MARINE EXTRACT. To this day, this extract is the basis of all of our anti-aging lines, all while keeping up with the latest research. Extensive studies have shown that the unique combination of its maritime active ingredients leads to extraordinary results.

Dalton International


In the late 1980s, the first cooperation with the United Arab Emirates was established and with it the first export to the Middle East. In the early 1990s, distribution contracts with our partners in Taiwan, Hong Kong, Singapore and South Korea followed. Ever since, the interest for the professional cosmetic brand "made in Germany“ has been growing and DALTON is now sold in over 40 countries worldwide.

New Generation


After many decades of successful work in the cosmetics industry, Erika Bauer took her well-deserved retirement in 2012 and handed over the helm to our new owner Albrecht von Alvensleben. With the new change of wind and an ambitious crew of long-time staff members and experienced new employees, DALTON now conquers the seven seas from its headquarters in Germany. Today DALTON offers a comprehensive skin care system consisting of 150 products in 20 product lines with carefully selected maritime ingredients to keep the skin healthy and beautiful. The ongoing investments in research and development have led to a lot of new revolutionary developments in the past years.

Dalton Marine Cosmetics


Our momentum in product development continues – other developments are already in the pipeline. DALTON will of course remain true to its values in the future and offer marine cosmetics of the highest possible standards – tolerability and effectiveness – based on natural ingredients and a sustainable production in Germany. Enjoy our treatments and products in many beauty institutes and SPAs in Germany as well as over 50 countries worldwide.